Australian Commercial Voiceover
According to Statista.com, the Australian retail industry spent around 1.7 billion dollars on advertising in 2019. MAGNA Global predicts that Australia’s total advertising economy will reach $22.5 billion in 2022. There’s a lot of money in advertising, and rightly so, and a solid advertising campaign can last years and funnel millions of revenue into a business. Multiple Australian advertising industry organisations hold annual awards to recognise and celebrate the efforts and successes of advertising industry professionals. Something that most of these industry associations completely overlook in their celebration of the frontrunners is the value that commercial voiceover talents bring to successful campaigns. The wrong talent can completely derail a commercial campaign, but the RIGHT one can catapult it into the stratosphere, reaching beyond what was ever hoped for by its creators.
How to Choose the Right Commercial Voiceover Talent
As a commercial creator, it’s one thing to have the sound of the advertisement in your head. It’s another thing altogether to find a talent that possesses the interpretive skills to understand your vision, absorb your direction, and turn your creative concept into commercial magic.
Working with a voice talent who delivers not only on performance but also on communication and turnaround time can make a huge difference to the overall flow of your commercial project, not to mention stress levels!
Commercial Voiceover in Australia
Commercial voiceover in Australia is where Sarah’s career as a voice talent began. She’s voiced thousands of spots for radio, TV, and online. With all that experience, she’s developed a particular set of skills. Skills such as shaving three seconds off a 30-second script without the copywriter having to cut any words. Sound super excited about something without getting loud and supporting her breath so she doesn’t run out of air before the end of a long sentence. Sarah can dial up or down an almost endless number of tonal or vocal delivery styles so that the read you end up with is exactly as you imagined. Perfect your message with:
- More smile
- More excitement
- Less downward inflection
- Dial-up the sexy
- Bring out the nurturing Mum
- Intimate internal monologue
Sarah’s got you covered, and she’d love to work with you on your next commercial project!
An Experienced Voiceover Artist
Voiceover can often be the last element added to a commercial project but shouldn’t be treated as an afterthought. If the icing on the cake is no good, no one will eat the cake – right? Working with an experienced professional means, no one needs to stress about that last element. Sarah’s versatile range means you can have the exact performance you want. She’s happy to self-direct, using all the skills she’s developed over 20 years. She also loves to offer her clients an extra level of service through remote live direction. Creative collaboration is the first of Sarah’s five core values, where every project is a team effort, and suggestions are worth exploring. Working with a professional commercial voiceover on your next project will have everyone asking for another slice of cake!
Customer Satisfaction is a Priority
Customer satisfaction is always Sarah’s goal with every commercial voiceover job, and a returning client is the highest compliment. Deadlines on commercial projects can be tight, and stakeholders can have big expectations. With two decades worth of industry experience under her belt, Sarah is no stranger to these requirements and thrives on making her clients look good to their clients.
Sarah’s commitment to client satisfaction means you’ll receive the kind of service that has you coming back to her time and time again. Sarah offers solid communication, quick turnaround times, and a true dedication to her craft. She can make your next TV, Radio, Podcast, or Internet Commercial a success – both on the airwaves and at the next company meeting!