Explainer Videos Need Professional Voiceover
Explainer videos need a voiceover like a farmer needs rain. If you’re planning a short, animated video to explain your product, service, or idea, leave space for a voiceover to elevate your message and drive it home. If you leave out the voiceover component, you risk decreasing your video effectiveness. Explainer videos are usually no more than 3 minutes. They are typically coupled with killer animation that grabs your audience’s attention.
They hold the viewers ‘ attention right through to the end, written using simple language and delivered with a bright and engaging voiceover. Explainer videos create marketing magic by providing informative and easily consumed content that performs functions depending on the goal, be it sales, branding, or education. Explainer videos can:
- Deliver excellent ROI
- Boost SEO
- Positively persuade
- Accelerate decision making
- Increase sales
- Answer FAQs
- Assist with after-sales care
Explainer Voiceover Videos
Is a Professional Voiceover Critical for Explainer Videos?
Attempting to save a few dollars on one of the most crucial elements of your explainer video will only cost you more in the long run through lack of results & sales or through having to replace the cheap voiceover with a more professional one. If you’re spending the money having a professionally animated explainer video created, you’d be mad not to use a professional voiceover artist. Connect with your target audience with voiceover that can:
- Add personality
- Build trust
- Simplify information
- Compliment the visuals
- Elevate the message
- Increase persuasiveness
- Initiate a CTA (Call To Action)
Deliver Information Easily
Deliver information quickly to your target audience with a conversational and relatable voiceover. In addition, readily answer commonly asked questions about your product or service. Explainer videos take only a couple of minutes to watch and are a great way to keep your business moving. An excellent performing explainer video will do a lot of groundwork for you to get on with building your business, but only when supported by a bright and relatable voiceover from a skilled and experienced voiceover talent.
Qualities to Look for When Hiring an Explainer Video Voiceover
The RIGHT Sound: If your brand could speak, what would it sound like? Look for a voice talent that matches your brand. Try to narrow down at least the age range you’re looking for. If not the gender, then listen to demo reels thoroughly or request auditions from your shortlisted candidates! Most professional voice artists are happy to provide short custom auditions, Sarah included.
Relatability: People connect most with voices they can relate to and identify with. They are much more likely to pay attention when listening to a voice they can relate to through age, accent, attitude, or even energy type. Hot tip: be sure you KNOW YOUR TARGET MARKET so you can choose a voice talent that fits.
Trustworthiness: How trustable does your voice artist sound in their demo? Do you believe them and what they’re saying right away? Sounding truly genuine is something many voice artists struggle with, especially if they come from a radio or journalistic background, so when considering voice demos and auditions, listen for authenticity. It may just be the element that tips the effectiveness scales in your favour.
Quality: This isn’t something you want to overlook. If someone is calling themselves a professional voice talent and charging professional rates, then you should be able to expect excellent quality audio from them. Even if you are choosing NOT to enlist the services of an audio engineer, the recording you receive from your selected voice talent should still be ‘clean’ and at the right volume. In addition, it should be free of microphone pops, mouth noises (eww), room noise, and extraneous noises like traffic or barking dogs.
How to Work With Sarah on Your Explainer Video
Sarah can record your explainer video voiceover script from her broadcast quality home studio or remote recording session. She uses several platforms depending on client requirements. Get in touch with Sarah today to chat about your explainer video voiceover needs.